Get Quote
Get Instant Quote

Custom Packaging Design Trends: Eco-friendly Innovations to Maximalist Expressions

  • 5 June 2023
  • Posted By : The Box Packaging


As we step into the new year, the world of custom packaging design is brimming with exciting trends that will shape the industry in 2023. From a heightened focus on eco-friendly packaging solutions to the bold emergence of maximalist expressions, this article explores six custom packaging design trends that are set to dominate the scene. Prepare to be inspired by textured packaging designs, warm vintage aesthetics, captivating wraparound patterns, and the charm of hand-drawn aesthetics. Let's dive into the captivating world of packaging design trends that will make your products stand out and engage consumers on a whole new level.

Eco-friendly Packaging

With sustainability taking center stage, eco-friendly packaging continues to gain momentum in 2023. Consumers are increasingly drawn to brands that prioritize environmentally conscious practices. Custom packaging designs incorporating recycled materials, biodegradable options, and innovative eco-friendly solutions will make a significant impact. Embracing eco-friendly packaging not only appeals to conscious consumers but also showcases a brand's commitment to reducing its carbon footprint.


In a departure from minimalism, maximalism is making a bold statement in the world of packaging design. Vibrant colors, intricate patterns, and lavish illustrations take center stage, creating visually captivating packaging that demands attention. Maximalist designs push boundaries, exuding confidence and personality. This trend allows brands to showcase their unique identities, evoke emotions, and create a memorable experience for consumers.

Textured Packaging Designs

Adding tactile elements to packaging creates a multisensory experience that resonates with consumers. Textured packaging designs add depth and intrigue, enticing customers to engage with the product. Incorporating embossed patterns, raised lettering, or unique textures enhances the overall sensory appeal and elevates the perceived value of the packaging.

Warm Vintage

Drawing inspiration from the past, warm vintage aesthetics bring a nostalgic touch to custom packaging designs. This trend infuses designs with a sense of history and familiarity, evoking feelings of comfort and authenticity. Warm color palettes, vintage typography, and subtle distressing create a charming aesthetic that captivates consumers and transports them to simpler times.

Wraparound Patterns

Creating a cohesive visual experience, wraparound patterns seamlessly cover the entire surface of custom packaging. These patterns flow from one side of the box to the other, creating a sense of continuity and visual interest. Whether it's intricate geometrics, nature-inspired motifs, or abstract designs, wraparound patterns grab attention and make a strong impression on consumers.

Hand-drawn Aesthetics

In an increasingly digital world, the allure of hand-drawn aesthetics holds a special charm. Custom packaging designs featuring hand-drawn illustrations, typography, or sketches add a unique and personal touch. This trend allows brands to showcase their creativity, authenticity, and human connection. Hand-drawn aesthetics evoke emotions and create a sense of craftsmanship, resonating with consumers seeking a more personal and intimate experience.


As 2023 unfolds, The Box Packaging’s custom packaging design landscape is poised for exciting transformations. Embracing eco-friendly packaging, exploring maximalist expressions, incorporating textured designs, invoking warm vintage aesthetics, playing with captivating wraparound patterns, and infusing hand-drawn aesthetics all present opportunities for brands to captivate and engage consumers. By staying at the forefront of these trends, businesses can make a lasting impression, foster brand loyalty, and create packaging that truly reflects their unique identities. Stay inspired and embark on a creative journey to elevate your brand through the captivating world of custom packaging design trends in 2023.