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Five Packaging Design Trends for 2023 Every Creative Should Know

  • 13 June 2023
  • Posted By : The Box Packaging


Packaging design plays a crucial role in capturing consumers' attention and creating a lasting impression. As we approach 2023, it's essential for creative professionals to stay updated with the latest packaging design trends. In this article, we will explore five exciting packaging design trends for 2023 that can help brands stand out on supermarket shelves and engage with their target audience. From ecstatic colors to typographic scrawl, sticker book aesthetics, mascot variations, and cartoon charm, these trends offer fresh and innovative approaches to packaging design.

1. Ecstatic Colors

In 2023, bold and vibrant colors will take center stage in packaging design. Brands will experiment with eye-catching hues to make a statement and capture consumers' attention. The use of intense and energetic colors can evoke emotions, create visual impact, and differentiate products from competitors. By embracing ecstatic colors, brands can stand out on supermarket shelves and engage with consumers on a deeper level.

2. Typographic Scrawl

Handwritten and expressive typography, known as typographic scrawl, will be a popular trend in packaging design for 2023. This trend adds a personal touch, authenticity, and a sense of craftsmanship to packaging. With unique letterforms, irregular strokes, and playful flourishes, typographic scrawl injects personality into packaging, making it more relatable and memorable for consumers.

3. Sticker Book Aesthetics

Drawing inspiration from nostalgic sticker books, packaging design in 2023 will incorporate playful and interactive elements. Brands will utilize vibrant illustrations, graphics, and patterns that resemble stickers, creating a sense of fun and collectability. Sticker book aesthetics encourage consumer engagement, as they evoke a sense of nostalgia and encourage interaction with the packaging.

4. Mascot Variations

Mascots have long been used to represent brands and create a memorable identity. In 2023, packaging design will see the evolution of mascots with various interpretations and variations. Brands will reimagine their mascots in different styles, poses, and attitudes to resonate with diverse consumer demographics. Mascot variations provide a dynamic and versatile approach to packaging design, enabling brands to connect with consumers across various markets.

5. Cartoon Charm

The use of cartoon-inspired visuals will continue to be a prominent trend in packaging design for 2023. Brands will leverage the charm and whimsy of cartoons to create engaging and playful packaging experiences. Cartoon characters and illustrations evoke a sense of nostalgia, joy, and storytelling, forming an emotional connection with consumers. By infusing packaging with cartoon charm, brands can create memorable and delightful moments for their audience.


As the packaging design landscape continues to evolve, staying informed about the latest trends is crucial for creative professionals. The packaging design trends for 2023, including ecstatic colors, typographic scrawl, sticker book aesthetics, mascot variations, and cartoon charm, offer innovative and exciting opportunities to captivate consumers and differentiate brands. By embracing these trends, The Box Packaging can create visually stunning packaging that resonates with their target audience, leaves a lasting impression, and contributes to the overall success of their products in the marketplace.